The 'Victory Edition' features 2015 Daytona 500 winner Joey Logano on the cover. He replaced Tony Stewart from the 2014 cover. The 2015 cover features four-time Sprint Cup Series champion Jeff Gordon, who was in his 23rd and final year running a full-time Sprint Cup schedule. An updated version of the game called NASCAR '15: Victory Edition, which included all paint schemes and DLC and all patches, was released in October 2015, at no additional cost for those who purchased the original version of the game. To promote the game, DMR signed several NASCAR drivers as 'Game Ambassadors', including Erik Jones (as part of a promotion with GameStop), Joey Logano, Ryan Blaney, Darrell Wallace Jr., and Matt Tifft. A 2016 version, NASCAR Heat Evolution, was developed by Dusenberry Martin Racing for the eighth generation consoles. Because it is an update, many features from previous NASCAR The Game installments are present. Dusenberry Martin Racing said that a 2015 update to NASCAR '14 would be released in May for the Xbox 360, PlayStation 3, and Windows PC, which had already been in development by Eutechnyx.

subsidiary Dusenberry Martin Racing (DMR) acquired the NASCAR video game licence as well as 'certain NASCAR-related assets' from Eutechnyx.

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